Executive Director of Brand Management

By | September 23, 2020

Executive Director of Brand Management


Executive Director of Brand Management

Main Purpose of the jobReporting to the Chief Executive Officer, the incumbent will be expected to develop strategies to ensure the successful implementation of the Nation Brand. He/she will be required to assist in shaping the perceptions of defined internal and international stakeholders on the country and its offerings, thereby contributing to the nationally strategic economic objectives.

Key Performance Areas

  • Develops short, medium and long-term strategies for the utilization of Brand Botswana in promoting socio-economic development.
  • Identifies opportunities for the utilization of the Brand Botswana identity to promote Botswana as an investment destination.
  • Lead in the development and negotiation of brand campaign offers that optimize the brand value proposition.
  • Networking and partnering with internal and external stakeholders, including government (ownership and leadership of brand values) and private sector (brand delivery).
  • Provide leadership through the provision and implementation of Botswana’s national brand awareness and promotion strategies, initiatives and plans.

Educational qualifications and experienceMaster’s Degree in Marketing, Communications, Public Relations or equivalent master’s degree. Ten (10) years’ experience, five (5) of which should have been at senior management level within a commercial environment.


  • Strategic orientation
  • Enterprising, performance-driven and resilient
  • Leadership and decisiveness
  • Communicating Strategic information
  • Evaluating Strategic Problems
  • Driving Strategic Change
  • Creating and Driving Organizational Innovation

ApplicationsOnly candidates who meet the above job requirements should apply, enclosing their CVs, names and contact details to:

The Executive Director, Shared Services

Botswana Investment and Trade Centre (BITC),



Applications will only be received by email at recruitment@bitc.co.bw

Applications should be received by Tuesday 8th September 2020

8 Sep 2020