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Eastern Cape, invites applications for

Director of Marketing and Communication

DSG celebrates is sesquicentenary in 2024 – an exciting time, with innovation, growth, and the continued development of first-class facilities at the heart of its plans. DSG is looking for a dynamic individual who enjoys working with people, building relationships and being part of a vibrant and energetic team.

The role of Director of Marketing and Communication sits within the Advancement Office overseeing and leading the areas of Marketing, Communications, Digital, Admissions, and Foundation and Alumni roles to effectively market DSG, locally, nationally, and internationally. The ideal candidate will lead and deliver on the internal and external marketing functions of DSG to maintain maximum student numbers on roll and enhance the standing and reputation of DSG as a girls’ school of choice in Africa. The suitable candidate will be part of the School Management Team and provide inspiring and motivational leadership for the Advancement team.

To commence: January 2022

Job Purpose – The successful candidate will:

• lead the DSG Advancement Office team
• develop and manage a strategic and impactful marketing strategy to identify new and service existing markets to ensure maximum interest and generate leads.
• raise the profile of DSG through the management and delivery of day-to-day marketing activities to grow the awareness of DSG, its ethos and offering locally, regionally, nationally, and internationally where applicable
• lead a positive PR strategy including, print, digital, social media, and media releases
• drive attraction and recruitment and maintain maximum student numbers

Success Criteria – The successful candidate will:

• generate increased enquiries through effective marketing activities
• increase conversion of new student enrolment
• increase student/parent satisfaction

Personal Qualities – The successful candidate should:

• be commercially aware and results driven with good business acumen
• be self-motivated, flexible, and adaptable to different tasks at hand
• be proactive and able to prompt others to ensure deadlines and targets are achieved
• have gravitas that allows the post holder to be accepted by other stakeholders in the school
• have a high level of integrity
• have excellent time management and organizational skills
• be a proficient communicator (both oral and written)
• have excellent attention to detail
• have an affinity with, and interest in, education

Experience and Knowledge – It would be beneficial if the successful candidate has:

• experience in a similar role in an Independent School or a Sales/Marketing role with demonstrated success
• strong analytical skills and proven record of using data and research to support initiatives undertaken
• the ability to build, manage and motivate cross-functional high performing teams
• experience in monitoring competitor market activity
• experience in using digital and social media trends and tools to influence the student life cycle
• the ability to build strong customer advocacy and repeat family loyalty and retention
• experience of high-level networking to build creative and mutually beneficial relationships that positively impact on business development

Please click on the link below to complete the application form, alternatively you are welcome to drop off a covering letter and CV at The Diocesan School for Girls office at 16 Worcester Street, Makhanda (Grahamstown).

All applications must be submitted by 17 November 2021

Apply Here

All applications will be treated in strict confidence. The school reserves the right not to proceed with the filling of the post. An application in itself does not entitle the applicant to an interview. Applicants who do not hear from the school within two weeks should consider their application unsuccessful. DSG is an equal opportunity employer and committed to achieving employment equity.

Under the Protection of Personal Information Act (POPIA) which came into effect on 1 July 2021, all organisations and schools alike have a legal obligation to manage the personal information it processes appropriately, by applying specific principles and conditions. The Diocesan School for Girls is committed to ensuring the security and protection of your personal information and to provide a compliant and consistent approach to data protection. Should you have any questions related to the POPIA Act, please refer to our website.